Y12 exam - Media Paper 2: Learner response

 1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to). 

Total - 24/34

grade - B

WWW - This is a strong exam: detailed textual analysis in Q1 and excellent CSP knowledge in Q2

EBI - Look at the mark scheme for Q1: suggestions of ideology in suits/white collar gangsters, capitalism etc.

- In Q2, you make so many good points but lose your way towards the end of the essay. One to think about in terms of timing and structure 

2) Read the mark scheme for this exam carefully, paying particular attention to the 'indicative content' for each question. Firstly, focus on the unseen question (Q1) and identify two points that you could have written in your answer.

• an ideological reading might suggest that capitalism is a corrupt system which only benefits the

few.

• the skyline of contemporary/futuristic skyscrapers are signifiers of the city, banking/finance etc;

this is reinforced by the costumes which suggest white-collar professionals

3) Look at the indicative content for Q1 again and make a note of any theories or examples of media terminology you could have used in your answer.

• the grey skies are portentous, signifying a feeling of impending doom

4) Now focus on the TV 25-marker. Use the mark scheme to note down:

- three general comments on the TV industry and cultural/economic contexts

• Shift to self-scheduling – enabled by technology and cultural changes – away from

industry-controlled viewing.

• Rise of binge viewing and interactive response to programmes.

• the significance of economic factors, including commercial and not-for-profit public

funding, to media industries and their products

- three points for Capital

• As a BBC ‘state of the nation’ series, commissioned for Sunday prime time slot, Capital

may suggest that there have been limited changes to distribution and consumption.

• The series was targeted at an older audience, with week-by-week scheduling, adapted

from a literary novel and minimal opportunities for interactivity – suggests the endurance of

traditional media strategies and the importance of defining types of audience in evaluating

shifts.

• Fremantle (international production and distribution company), Pivot TV (US) and BBC

Worldwide all in deals to distribute the series globally.

- three points for Deutschland 83

• Exploitation of social media indicates changes in how TV is consumed (which can be linked

to cultural and economic contexts); part of the SundanceTV marketing strategy was the use

of historical sliders, live tweeting of the programme by the actress who played the lead

character, playlists of 1980s music linked to Spotify and through Twitter account.

• Distributed by Fremantle, a British production and distribution company, subsidiary of RTL

media, a global company which is designed to target an international audience –

characteristic of media companies’ responses to economic contexts.

• The focus on young, visually appealing male and female leads to market the programme

suggest that cultural contexts haven’t shifted greatly, pleasures of consumption haven’t

changed.

5) Finally, identify three things you need to revise for Media Paper 2 before your next assessment or mock exam.

Economic context for CSP's, viewing figures for CSP's and flow and focus of arugment